Scientific Evidence Of Your Own Awesomeness

Friday, February 12, 2010 - 05:56 in Psychology & Sociology

Scientific Evidence Of Your Own Awesomeness Do you like to share awe-inspiring articles with your friends, like the many [New York] Times readers whose habits are analyzed in a new study? Or do you have other motives? Jonah Berger and Katherine A. Milkman, researchers at the Wharton University of Pennsylvania, have been analysing the New York Times most e-mailed articles list.  They have been trying to determine what factors contribute to making an article 'most emailed'. It appears that NYT readers like to share news about positive, long and intellectually challenging topics.  Most of all, the study indicates that people most like to share topics that inspire awe. read more

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