Experts Say They Can Keep Google's Grubby Hands Off Your Internet Searches
Thursday, November 5, 2009 - 18:49
in Mathematics & Economics
When you use popular search engines like Google or Yahoo to find something on the internet, the information you input is collected and built into a profile that helps those companies market products you may find interesting. Your favorite search engines justify this practice by claiming that it allows them to learn about your interests and offer more efficient responses as a result. That's well and good if you don't care about privacy. But if you do, a team of researchers has developed a new protocol based on cryptographic tools to distort the user profile generated by internet search engines, in such a way that they cannot save the searches undertaken by internet users and thus preserve their privacy. read more
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