Floral signs go electric: Bumblebees find and distinguish electric signals from flowers

Flowers' methods of communicating are at least as sophisticated as any devised by an advertising agency, according to a new study. The research shows for the first time that pollinators such as bumblebees are able to find and distinguish electric signals given out by flowers. However, for any advertisement to be successful, it has to reach, and be perceived by, its target audience.

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