Recommendations proposed for increasing arboreta membership, sustaining programs
Monday, June 27, 2011 - 15:31
in Psychology & Sociology
Facing challenges such as maturing memberships and flat enrollment, arboreta and public gardens are exploring ways to sustain programming and activities. Researchers looking for strategies to recruit active members assessed arboreta members' interest in programming, asked what motivated them to become members, and solicited information about what member services they valued. A companion survey of nonmembers focused on determining ways to augment flagging membership at arboreta. The study offers strategies for creating sustainable, profitable institutions.