Weak supporting evidence can undermine belief in an outcome

Monday, March 7, 2011 - 23:30 in Psychology & Sociology

New research shows that people who receive weak but supportive evidence about a proposition are less optimistic about the outcome than people who receive no evidence at all. The "weak evidence effect" could be a useful tool in communications, from marketing to political discourse.

Read the whole article on Science Daily

More from Science Daily

Latest Science Newsletter

Get the latest and most popular science news articles of the week in your Inbox! It's free!

Check out our next project, Biology.Net