Who buys what? Research finds clues to marketing innovation

Tuesday, July 27, 2010 - 09:28 in Mathematics & Economics

Introducing innovative new products and ideas to the marketplace can be a tricky proposition. Sometimes they take off immediately (like the iPod) and sometimes they can take a while to garner consumer confidence (like the Segway). But new research finds that targeted marketing to opinion leaders makes it more likely that consumers will buy into innovative products and ideas.

Read the whole article on Science Daily

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