Implementing comparative effectiveness research: Lessons from the mammography screening controversy

The firestorm that followed the November 2009 release of guidelines that would have reduced use of screening mammograms in women aged 40 to 49 highlights challenges for implementing the findings of comparative effectiveness research (CER), according to a new analysis. Meeting such challenges -- which may become more common due to increased funding for CER -- requires better communication to the public and stakeholders about evidence and its connection to health care quality and efficiency, experts say.

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