Power outage: A loss of social power distorts how money is represented

Monday, June 7, 2010 - 15:42 in Psychology & Sociology

Retail therapy can soothe the defeat of losing a major client, the rejection of not getting a promotion or even the embarrassment a high-powered executive might feel after receiving a speeding ticket. Spending money to uplift a damaged ego provides more than comfort; it restores the equilibrium of what lies at the foundation of Western culture -- power and social hierarchy.

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