Pay it forward: Elevation leads to altruistic behavior

Wednesday, February 3, 2010 - 20:28 in Psychology & Sociology

Seeing someone perform a virtuous deed (especially if they are helping another person), makes us feel good -- a positive, uplifting emotion, known as "elevation." New findings suggest that elevation may lead to helping behavior: participants who viewed an uplifting TV clip spent almost twice as long helping a research assistant than participants who saw a neutral TV clip or a comedy clip.

Read the whole article on Science Daily

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