Human Or Animal Faces Associated With At Least 90 Percent Of Cars By One-third Of Population

Wednesday, September 24, 2008 - 09:35 in Mathematics & Economics

A new study investigated whether people ascribed certain traits to cars, as they do to human faces. One-third of the subjects associated a human or animal face with at least 90 percent of the cars. All subjects marked eyes (headlights), a mouth (air intake/grille), and a nose in more than 50 percent of the cars. Overall, people agreed which type of car possesses certain traits. The authors found that people liked cars most which had a wide stance, a narrow windshield, and/or widely spaced, narrow headlights.

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