Smoking Is Addictive, But Quitting Is Contagious

Thursday, May 22, 2008 - 08:28 in Mathematics & Economics

A study of 12,067 people over a period of 32 years has found that people quit smoking in droves. Through reconstructing the social network of the 12,067 individuals, researchers discovered that smoking cessation occurs in network clusters. Those who continue to smoke are increasingly pushed to the periphery of social networks.

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