Does the devil really wear Prada? The psychology of anthropomorphism and dehumanisation

Monday, March 15, 2010 - 03:42 in Psychology & Sociology

People talk to their plants, pray to humanlike gods, name their cars, and even dress their pets up in clothing. We have a strong tendency to give nonhuman entities human characteristics (known as anthropomorphism), but why? In a new report in Current Directions in Psychological Science, a journal of the Association for Psychological Science, psychological scientists Adam Waytz from Harvard University and Nicholas Epley and John T. Cacioppo from University of Chicago, examine the psychology of anthropomorphism...

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