Why do consumers participate in ‘green’ programs?
Friday, July 22, 2016 - 10:51
in Mathematics & Economics
From recycling to reusing hotel towels, consumers who participate in a company’s “green” program are more satisfied with its service, finds a new study co-led by a Michigan State University researcher. Doing good makes customers feel good, and that “warm glow” shapes opinion, said Tomas Hult, Byington Endowed Chair and professor of marketing in the […]