INFORMS Management Insight contrasts online highbrow and lowbrow movie rentals
Friday, June 12, 2009 - 10:42
in Mathematics & Economics
Comparing the characteristics of 'highbrow' and 'lowbrow' films, online DVD rental services like Netflix can project the length of time that customers will rent films, according to the Management Insights feature in the current issue of Management Science, the flagship journal of the Institute for Operations Research and the Management Sciences (INFORMS®).