Framing Technique Can Be Used As a Public Relations Strategy in Cases of Sexual Assault

In Spring 2006, when three White Duke University lacrosse players were charged with raping a Black female student from nearby North Carolina Central University, Duke University officials framed the crisis in terms of institutional reputation rather than the rape issue at hand. In a new study published in the journal Communication, Culture & Critique, Barbara Barnett of Kansas University reports on her qualitative textual analysis of public relations materials published by Duke from March 24, 2006 through June 18, 2007. read more

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