Why Does Coke From a Glass Bottle Taste Different?

Friday, July 31, 2009 - 09:21 in Psychology & Sociology

It doesn’t. That’s what Coca-Cola’s spokespeople say, anyway. “The great taste of Coca-Cola is the same regardless of the package it comes in,” they insist. Rather, they say, “the particular way that people choose to enjoy their Coke can affect their perception of taste.” Sure, most people would agree that the cola is indeed delicious and refreshing, and pouring it into a glass or serving it over ice could influence the sensation of its flavor. But is it possible that the subtle variation in taste that some notice among aluminum cans, plastic bottles and glass bottles is more than just a psychological effect of their soda-consumption rituals? Given that the formula is always the same, yes, according to Sara Risch, a food chemist and member of the Institute of Food Technologists. “While packaging and food companies work to prevent any interactions, they can occur,” she says....

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