What's the Difference Between Artificial and Natural Flavors?

Sunday, January 4, 2009 - 16:07 in Biology & Nature

Picking barbecue-flavor potato chips over salt-and-vinegar can be tough enough without having to choose between brands made with "natural flavors" and ones that are "artificially flavored." Natural flavors, you might think, are derived from the pure essence of a food's flavor, and as such are more authentic. But the term "natural" is misleading. read more

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