“Moneyball for business”

Friday, November 14, 2014 - 00:01 in Mathematics & Economics

Michael Lewis’ 2003 book “Moneyball” — and the 2011 film adaptation — detailed how the Oakland Athletics used analytics, primarily derived from players’ on-base percentages, to assemble a competitive team despite financial constraints. What if you could bring that type of analytics to the workplace? Now MIT spinout Sociometric Solutions is developing a system it calls “moneyball for business,” which uses sensor identification badges and analytics tools to track behavioral data on employees, providing insights that can increase productivity. “‘Moneyball’ is putting numbers on behavior and using that data to build a baseball team. But what if I could say, ‘Here’s how you need to talk to customers, here’s how people need to collaborate with each other, and here are the things that lead to outcomes such as turnover, sales, and job satisfaction,’” says Ben Waber PhD ’11, co-founder and president of Sociometric. “Individuals can use that data to boost performance, and...

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