The brain science behind economics
Friday, March 2, 2012 - 21:30
in Biology & Nature
Paul Zak, a pioneer in the field of neuroeconomics, talks about the genes that can make or break a Wall Street trader, and about the chemical that helps us all get along.Neuroscience might seem to have little to do with economics, but over the last decade researchers have begun combining these disparate fields, mining the latest advances in brain imaging and genetics to get a better understanding of the biological basis for human behavior.