Shooting for the moon — to mine it

Naveen Jain of Moon Express Inc. describes plans to put robots on the moon as part of the Google Lunar X Prize competition.Most people don't take it literally when they're told to shoot for the moon — but thinking small isn't Naveen Jain's way. The 52-year-old Internet entrepreneur is a co-founder of Moon Express Inc., one of several companies in the Google Lunar X Prize competition , in which privately funded teams will try to put robots on the moon by 2016.

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