Drumming up support for Tasmania's unsexy beast
Monday, March 28, 2011 - 00:30
in Biology & Nature
Wildlife officials in Australia work on a PR makeover for the reviled Tasmanian devil, which faces extinction from a rare infectious cancer.It would appear to be one heck of a public relations challenge: Persuade the Australian public to care about a seldom-seen animal the size of a cocker spaniel, beady-eyed, standoffish and fond of displaying a mouthful of pointy teeth. Picture a skunk, with the jaws of an alligator and the charm of a weasel.