Tracking love among the Ivies

Wednesday, February 20, 2019 - 01:20 in Psychology & Sociology

The dating scene can be overwhelming and unsettling, including for Ivy League men and women who have achieved success in their professional lives but not in their romantic lives. Yet they should fear not. Capitalism is on the case. Dating companies and matchmakers that cater mostly to highly educated and proficient singles have seized on this selective market. In advance of Valentine’s Day, the Gazette contacted three dating companies that run classified personals in Harvard Magazine and other alumni publications to get the lowdown on Ivy Leaguers’ romantic needs, and the efforts to serve them. Ryan Law, founder of BluesMatch, a company based in London that matches Oxford, Cambridge, and Ivy League graduates, said it makes sense that as people experience search fatigue from broad, impersonal online dating pools, they’re drawn to sites that narrow the field by matching users’ interests or backgrounds. “People get tired of using Tinder or Match because there are...

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