Sir Alex leads the way
Sir Alex Ferguson, manager of iconic Manchester United, is arguably the most successful manager in the history of professional soccer. So why not write a Harvard Business School (HBS) case on his leadership style? “It’s just a dream to be able to understand the drivers of his success,” said HBS Professor Anita Elberse of the source of her inspiration. The case was fascinating, and then came the visit. One day earlier this fall, Ferguson arrived at HBS to help teach the class. Ferguson has led Manchester United — one of the world’s biggest sports franchises — for the past 26 years. Last year, Elberse and case study co-author Tom Dye traveled to Manchester, England, to see Ferguson in action. They conducted comprehensive interviews and meetings with the Scottish manager, past and present players, and club staff members. Their findings offer fresh insights into Ferguson’s storied career and his approach to leadership, particularly his ability to foster a culture...