Peer pressure in politics

Friday, October 26, 2012 - 14:01 in Psychology & Sociology

Many people believe that idealism motivates them to open their wallets for a favorite candidate or that civic duty motivates them to go to the polls to vote. But don’t discount peer pressure as an important factor in elections, a political scientist says. “We operate as a family, a neighborhood, a team,” said Betsy Sinclair, an assistant professor at the University of Chicago. “Family, friends, and neighbors affect” choices involving “the candidate, issues to support, the political party to identify with, whether to donate to political candidates, and whether we turn out to cast a ballot.” Sinclair, author of the new book “The Social Citizen: Peer Networks and Political Behavior,” spoke Thursday at Harvard Law School’s Austin Hall about how social networks enforce behavior in American politics. Her lecture was titled “Mind Sciences and the Election: The Social Citizen.” Why we write a check or cast a ballot is often for the same...

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