Science news articles about 'tv advertising'

... of DVRs by ensuring their ads are heavily branded and the branding is centrally located. "Everybody is saying that TV advertising is doomed – TiVo has broken it and DVR will kill it," said Brasel. " ...

... snacked more frequently while watching TV, recognized more TV advertisements and consumed more energy-dense ... snacks than students who viewed less than one hour of TV per day. Specifically, male students ...

... committee that wrote the report recommended congressional regulation of television food advertisements aimed at children, but the report also said that the final link that would definitively prove ...

... information even from an ad glimpsed for a fraction of its actual length. However, they also found that ads with brand information located on the periphery of the TV screen are of virtually no value.

... to a new study. The study also reports that eliminating the tax deductibility associated with television advertising would result in a reduction of childhood obesity, though in smaller numbers.

New research has shown for the first time that portrayals of alcohol in films and TV advertisements have an immediate effect on the amount of alcohol that people drink. The research, published online ...

... published ahead of print in the Archives of Disease in Childhood. A common belief that TV advertisers were targeting children in particular with unhealthy foods before new Ofcom regulations were ...

... of Motion Picture Arts and Sciences comes as TV advertising budgets tighten and viewership falls. Looking to ...

... Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality" appears in the current ... Del Monte) does not engage in any TV advertising. Thus, there is scope for consumers to use price ...