Science news articles about 'slogan'

  • NAE identifies messages for improving public understanding of engineering

    ... a handful of different messages, the project also collected data on a set of taglines, or slogans. Because African Americans and Hispanics are underrepresented in engineering schools and careers, the ...
  • Do it! CriminalSearches.com your ex!

    “Do you really know who people are?” That’s the slogan for pay site People Search's freshly launched (and totally free!) companion site, CriminalSearches.com. Do you want to know? Everybody has ...
  • Fathers need their children

    ... problems, however, certain fathers leave with a very heavy heart. "Daddy loves you!" That slogan has had tremendous resonance in the media in recent years as it was seen on banners and posters in ...
  • Not buying it: Marketing messages may not work in uncommon situations

    ... "For example, a consumer exposed to information related to impressing others (e.g., a brand slogan containing the word "excellence") may become more likely to buy expensive products that are symbols ...
  • The language of luxury

    ... a necessity, the native language may be more persuasive." Advertising language will affect slogan evaluation for foreign corporations, but not for local companies, Ahluwalia shows. To demonstrate ...
  • Feature: Is kangaroo really a more sustainable choice?

    ... experts and environmental groups have recently endorsed the kangaroo industry. So, exactly why is eating kangaroo 'good for you AND good for the environment,' as the current marketing slogan states?
  • Arriving soon: atheist bus campaign gets off to a flying start

    ... blog last June, saying an atheist bus campaign would provide a reassuring counter-message to religious slogans threatening non-Christians with hell and damnation.She said: "Ours is a fun and light- ...

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