Science news articles about 'product placements'

... one hand, positive feelings toward the programming can be transferred to the brand. It's also true that product placement in programming has the benefit of a longer "shelf life" than more traditional ...

Product placement in video games is a popular new way to advertise, but it has little effect on players according to a study.

... Motion Picture Association of America, the MPPDA, banned actor endorsements and on-screen product placement. But the archived material shows that the studios took advantage of their contracts, which ...

... design mysteriously appeared amongst the rows of crops in a farmer’s field. And this time, there was some serious product placement. The large Firefox Logo appeared in a farmer’s oat field ...

... published in the open access journal BMC Public Health, suggests that exposure to ads and product placements, even those supposedly not directed at young people, leads to increased alcohol consumption ...

... . A large systematic review of more than 13,000 people suggests that exposure to ads and product placements, even those supposedly not directed at young people, leads to increased alcohol consumption.

... . "Policymakers and parents need to remain vigilant in monitoring alcohol depictions, especially product placements, given the current environment of self-regulation of the alcohol industry's ...

... our integrated model of consumer behavior, retailers can experiment with different store layouts and product placement schemes by simulating consumers' paths and purchases," the authors conclude.

Social Networking Site New Marketplace for Product Placement, But Scams Cropping Up