Science news articles about 'journal of marketing research'

... helped Al Gore? The Impact of Decoy Dynamics on Consumer Choice," forthcoming in the Journal of Marketing Research, the University of Minnesota's Akshay Rao and co-authors William Hedgcock and Haipeng ...

... self-view and the display surface a product rests on can interact to affect perception. In research forthcoming in the Journal of Marketing Research, Meyers-Levy, a marketing professor at the Carlson ...

... Carolina has demonstrated. The key findings, to be published in a forthcoming issue of the Journal of Marketing Research, hinge on an aspect of consumer decision-making which might seem trivial at ...

... (University of Arizona) investigate component branding in a forthcoming study in the Journal of Marketing Research. Various technologies that provide benefits like fuel efficiency, higher download ...

... Carlson School of Management forthcoming in the Journal of Marketing Research. Over 80 percent of new products ... brand stretch.” What does this mean for marketers? “Know your target audience,” Ahluwalia ...

... most similar, better item." In their forthcoming Journal of Marketing Research article "Trade-off Aversion as ... settings including web-based travel and vacation markets, cable deals, cell phone plans ...

... between doubt and closure more often than we think." The study, which will appear in the Journal of Marketing Research in April, examined how consumers internally manage brand understanding and how ...

... ," was authored by Rice management professor Vikas Mittal and recently accepted for publication in the Journal of Marketing Research. Power-distance belief (PDB) is the degree of power disparity the ...