Science news articles about 'jennifer aaker'

... were mixed, as opposed to purely happy or sad. Authors Jennifer Aaker (UC-Berkeley), Aimee Drolet (UCLA), and Dale Griffin (University of British Columbia) conducted a series ...

... time reminds people of the happiness achieved through helping others," write authors Wendy Liu (UCLA) and Jennifer Aaker (Stanford). They explain that the effect cannot be explained ...

... likely to feel personal connections with products, explain authors Cassie Mogilner and Jennifer Aaker (both Stanford University). The researchers conducted five experiments: one field experiment (a ...