Despite a preponderance of online offerings that allow consumers to find and buy items online, a new survey suggests the bulk of consumers still make their transactions in stores and that the internet ...
... less consistent they are in making those choices, according to a new study in the Journal of Consumer Research. The study's findings may affect the way researchers examine consumer choices. Authors ...
... China become a consumerist society in such short order? A fascinating new study in the Journal of Consumer Research looks at the role advertising has played in China's transformation. Authors Xin Zhao ...
... another? Which brand will they purchase again and tell their friends about? New research in the Journal of Consumer Research reveals that a product's attractiveness can shift depending on the other ...
... and Exit have helped Al Gore? The Impact of Decoy Dynamics on Consumer Choice," forthcoming in the Journal of Marketing Research, the University of Minnesota's Akshay Rao and co-authors William ...
... Message Orientation and Temporal Frame on Political Persuasion," forthcoming in the Journal of Consumer Research. The research, co-authored by the University of Minnesota's Akshay Rao, Hakkyun Kim ( ...
... increased, Americans' waistlines have expanded. And as a new study in the Journal of Consumer Research demonstrates, consumers are tricked into drinking more soft drinks when retailers eliminate small ...
... is based upon the goal of helping people and employs methodologies that are different from traditional consumer research," explain the authors.
The new study provides insight into the history and ...
... and they regret it later. There's hope for those people, according to a new study in the Journal of Consumer Research. While many people have no trouble treating themselves to luxury items or relaxing ...
... criteria than if you are planning a trip this weekend, according to a new study in the Journal of Consumer Research. Authors Kyeongheui Kim (Sungkyunkwan University, Korea), Meng Zhang (Chinese ...
... to walk away from the purchase. A new study in the Journal of Consumer Research examines the way consumers behave when information about a purchase is incomplete. Authors Kunter Gunasti and William T ...
New brain imaging research published this week shows that, after consuming alcohol, social drinkers had decreased sensitivity in brain regions involved in detecting threats, and increased activity in ...
... needs of important scientific challenges like the climate modeling,” Shalf said.
The researchers arrive at their findings by extrapolating performance data from the Community Atmospheric Model (CAM ...
... , Finland and Sweden, which have comparable levels of binge drinking to the UK. The researchers are hoping to establish whether their approach could be successful in helping these nations tackle the ...
... high-fat chow when activated by a microchip implanted in each female's wrist. Researchers found socially subordinate females consumed significantly more of both the low-fat diet and the high-fat diet ...