Despite a preponderance of online offerings that allow consumers to find and buy items online, a new survey suggests the bulk of consumers still make their transactions in stores and that the internet is just one of a number ...
... , p 353). In a study to be published in the Journal of Consumer Research next month, Amar Cheema of Washington University in St Louis also found that when a seller’s reputation ...
... as a business executive's. A new study in the Journal of Consumer Research shows that multiple ideals can be accurately discovered and then used to predict the preferences of various segments ...
... or Oscar contests are fun, right? Not according to the Journal of Consumer Research. A recent study suggests that betting ... of office pools and tournament prediction contests? The researchers found that participants expected that betting on events would ...
... of sexy women tend to whet men's sexual appetite. But stimulating new research in the Journal of Consumer Research says there's more than meets the eye. A recent ...
... good decisions? A new study in the Journal of Consumer Research outlines a novel method for measuring ... with more consequence-related thoughts. In a number of settings, researchers found that consumers who think about the pros and cons before ...
... 's CEO around the world. According to new research in the Journal of Consumer Research the shape of the CEO's face ... , the baby-faced CEO was perceived to be detrimental. The research also found that the "baby-face effect" is unconscious, and that when participants ...
... . How will you remember the experience? According to new research in the Journal of Consumer Research, people tend to underestimate ... to general beliefs and theories," write the authors. The research indicates that people who are more comfortable feeling mixed ...
... an imaginary Asian world, according to new research in the Journal of Consumer Research. Authors Julien Cayla ... , and multicultural." In the case of the travel website Zuji, the researchers found that the consortium of major airlines "has no home ...
... when they switch from one language to another, according to new research in the Journal of Consumer Research. "Language can be a cue that activates ... frame-shifting has been studied before, the new research found that biculturals switched frames more quickly and easily ...
... we take to work? A new study in the Journal of Consumer Research shows that thinking styles affect ... (self-focused) and interdependent (relationship-focused). The researchers found significant differences between Western and Eastern participants ...
... or crime shows trigger overeating? According to new research in the Journal of Consumer Research, people who are thinking about their own ... ," write the authors. The researchers found people with low self-esteem, in particular, tend to over-consume after death ...
... they are in making those choices, according to a new study in the Journal of Consumer Research. The study's findings may affect the way ... study which brands or products consumers prefer. The research found that experiments that are considered "statistically efficient" (asking ...
... that convey high status, according to new research in the Journal of Consumer Research. In a study that may explain why ... debt levels, this research has broad implications. "It suggests that in contemporary America, people use consumer purchases ...
... , overwhelmed with the array of choices. Making those choices is easier if the options are categorized, according to new research in the Journal of Consumer Research. Authors Cassie Mogilner ...
