Science news articles about 'brand loyalty'

(AP) -- Sony's new online service connecting the whole range of its gadgets to downloadable content like movies and games should help build brand loyalty, a top executive said Friday.

... loyal to a particular brand? A new study in the Journal of Consumer Research examines brand loyalty and the way it affects perceptions of advertising. Authors Sekar Raju (Iowa State University), H. ...

... for marketers to reach customers who are already loyal to a particular brand? A new study in the Journal of Consumer Research examines brand loyalty and the way it affects perceptions of advertising.

... when death anxiety is low," write the authors. "Materialistic individuals are strongly connected to their brands and employ them as an important source of meaning in their lives." The authors tested ...

... want them to continue, let them at least not accept the gifts, food, and other favors from industry, which make it appear as if physicians’ interest and brand loyalty are being purchased.”Read More...

... . New University of Western Sydney research reveals the pivotal role that emotions and brand loyalty have on our grocery purchases - and how we will make sacrifices elsewhere so we can still afford ...