... and the dairy industry has hyped the assertion by investing millions of dollars in commercial advertising. However, a new review of the evidence published in the journal Nutrition Reviews reveals that ...
... so strongly influenced,” Perry said. “The more exposed the youth were to tobacco advertising, the more likely they were to have ever used or be currently using tobacco.”
The study, which included 11 ...
(AP) -- The collapse of Microsoft Corp.'s pursuit of Yahoo Inc. is leaving advertisers pining for other ways to reach mass audiences on the Web and to counteract Google Inc.'s dominance of the online ...
... pressure and parental influence all play a part in the level of alcohol consumption among young people. Researchers found that advertising seems to be most effective in the case of alcopops and cider.
(AP) -- Internet advertising revenue dipped slightly in the first quarter to about $5.8 billion, ending a streak of 13 quarters of consecutive quarterly growth.
Google on Tuesday introduced a tool that lets advertisers figure out which websites their ideal customers are inclined to visit.
A new high-tech Japanese electronic display can instantly identify people's sex or age range and target them with advertisements to suit them, maker NEC Corp. said Friday.
(PhysOrg.com) -- Presidential candidates Barack Obama and John McCain are airing more advertisements in more media markets than their counterparts did during a comparable period in the 2004 election ...
A Shell suggestion in advertising that oil sands were a sustainable energy source has been ruled out of order by the UK's Advertising Standards Authority, upholding a complaint lodged by WWF-UK...
... , jump in sales.
The researchers hypothesize that DTCA may not be as effective as other types of consumer advertising due to the unique complexity of the marketing/sales trajectory.
With a typical ...
(AP) -- A group representing big-spending national advertisers said Sunday it sent a letter to the Justice Department asserting an online ad partnership between Yahoo Inc. and Google Inc. will stifle ...
Simon Anderson's research on economic models for advertising has earned consistent funding from the National Science Foundation (NSF), most recently in the form of a three-year, $116,000 grant. The ...
An international network of advertisers publicly criticized the proposed search-advertising partnership between Yahoo Inc. and Google Inc. on Monday, saying the deal may "have a detrimental effect on ...
... people decide "What makes two things seem similar?". This research could mean that some advertisers and marketers could be failing to reach up to half of their potential audience and it could double ...
... people decide 'What makes two things seem similar?.' This research could mean that some advertisers and marketers could be failing to reach up to half of their potential audience and it could double ...
