Nonstop shopping: Impact of mobile technology on purchasing patterns
Tuesday, May 5, 2015 - 12:30
in Mathematics & Economics
Customers who adopted mobile technology for their grocery shopping shopped more often and placed larger orders, research shows. The data was collected between 2011 and 2013 from an Internet-only retail grocer that operates mainly in the northeast US. Although 70 percent of transactions with the grocer were still being conducted via personal computer during this period, the researchers were able to identify key patterns among customers who were increasingly using mobile technology.