Baiting the hook: The science of attracting and keeping online grocery shoppers
Thursday, May 7, 2015 - 13:30
in Mathematics & Economics
Luring longtime and new customers to try online shopping, and retaining them in a competitive and crowded marketplace, is the challenge of the day for established offline retailers. A study of the multichannel UK grocery shopping environment recently yielded insights that will be useful for retailers with an online channel or considering adding one to their customers' options.