Avatars as lifelike representations and effective marketing tools
Tuesday, July 13, 2010 - 06:35
in Mathematics & Economics
It is predicted that 80% of active Internet consumers and Fortune 500 companies will have an avatar or presence in a virtual community, including social networks, by the end of 2011. A new article in the journal Psychology and Marketing investigates the role avatars play in the virtual and consumer environment, how well avatars reflect the personality of their creators, the psychology behind self-representation, and how these virtually made identities are perceived by other members of the virtual community. According to the study, avatars can portray a very lifelike and accurate depiction of a person's true personality, within the virtual world...