Avatars as lifelike representations and effective marketing tools

It is predicted that 80 percent of active Internet consumers and Fortune 500 companies will have an avatar or presence in a virtual community, including social networks, by the end of 2011. A new article investigates the role avatars play in the virtual and consumer environment, how well avatars reflect the personality of their creators, the psychology behind self-representation, and how these virtually made identities are perceived by other members of the virtual community.

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