The improvement of traffic management by understanding choice behaviour
Thursday, February 12, 2015 - 10:00
in Mathematics & Economics
Research by the University of Twente has shown that many road users do not choose the shortest or fastest route. In some situations, this applies to no less than 75% of road users. There are several reasons for this, including force of habit, no need because the old choice is satisfactory, a too small perceptible gain in travel time, or not constantly wanting or able to keep track of all changes. To improve the control of traffic, the existing traffic management systems can be used more effectively, concludes UT doctoral degree candidate Jaap Vreeswijk. Acceptance by road users can be increased considerably if we can improve our understanding of this human choice behaviour.