Eyetracking technology knows your subconscious pizza desires… or not

If you prefer to order your pizza without going through all the trouble of actually speaking, Pizza Hut has just the thing for you—"the world's first subconscious menu." You sit down, glance through the menu, and before you say anything or even make a conscious decision, the menu has figured out which toppings you'd like on your pizza and places your order. Pizza Hut began testing the technology in some of their UK restaurants this fall.

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