Label descriptions affect odour perception

According to Simona Manescu and Johannes Frasnelli of the University of Montreal's Department of Psychology, an odour is judged differently depending on whether it is accompanied by a positive or negative description when it is smelled. When associated with a pleasant label, we enjoy the odour more than when it is presented with a negative label. To put it another way, we also smell with our eyes! This was demonstrated by researchers in a study recently published in the journal Chemical Senses (Oxford University Press.)

Read the whole article on Physorg

More from Physorg