Walking in their shoes: How fundraisers can boost donations
Tuesday, February 11, 2014 - 09:31
in Psychology & Sociology
When natural disaster strikes, calls for help are broadcast on television and across the Internet. Despite being exposed to the needs of widespread relief organizations, only a small percentage of us actually follow through by making a financial contribution. According to a new study in the Journal of Consumer Research, the more connected we feel with the people needing our help, the more likely we are to donate.