Amazon buys European movie rental service Lovefilm

Thursday, January 20, 2011 - 14:01 in Mathematics & Economics

(AP) -- Amazon.com Inc. is buying Lovefilm, a European movie rental service akin to Netflix Inc. The deal announced Thursday heralds Amazon's entrance into a market where Netflix doesn't yet do business, and it left analysts wondering whether Amazon might mount a bigger challenge to Netflix in North America, too.

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