Virtual Worlds, Real Stereotypes

In a study of how people interacted with avatars in World of Warcraft, women received less help from fellow players than men when they operated an unattractive avatar - even less than when they used a male avatar, according to a paper in the Journal of Broadcasting and Electronic Media.This matches beliefs about how appearance stereotypes affect men and women in the real world. Some women believe they are more likely to suffer negative consequences based on their appearance than men are.  read more

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