Does Exposure Enhance Memory? Effect Of Everyday Visual Stimuli Examined
Monday, March 23, 2015 - 08:00
in Psychology & Sociology
Each day we are bombarded with branding and repetitive advertising. Is it feasible that we dutifully soak up visuals and messages and store them accurately?An experiment tested the concept by examining our memory of the ubiquitous Apple logo and our perceived ability for recall. Apple has long been a logo recognized the world over and now it is riding a wave of unparalleled fan adulation, with people standing in line for hours just to overpay for phones, tablets and watches and the aesthetic self-identification the logo brings. read more