Fast Food Commercials Aimed At Kids 'Deceptive'

Fast food advertising doesn't emphasize healthy menu items enough, and by giving away toys in things like Happy Meals restaurants are being deceptive even by their own self-regulation standards, according to scholars who showed 100 children aged 3–7 years McDonald’s and Burger King children and adult meal ads, randomly drawn from ads that aired on national U.S. television from 2010–11. After seeing the ad, children were asked to recall what they had seen and transcripts evaluated for descriptors of food, healthy food (apples or milk), and premiums/tie-ins. All children’s ads contained images of healthy foods, like apples and milk, but premiums/tie-ins were recalled much more frequently than healthy food. read more

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