Subliminal: Ads Are Effective Even While Multitasking

Those video ads playing in the corner of your computer screen, in the midst of your multitasking, may have more impact than you realize. They may be as effective as the ads you're really watching, such as those during the Super Bowl, says a University of Illinois researcher. It depends on how you perceive and process media content - whether your processing "style" is to focus more on one thing or to take it all in, according to Brittany Duff, a professor in Illinois' Charles H. Sandage Department of Advertising. read more

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