An Inconvenient Truth: Green Behavior Benefits Corporations More Than Society

In the world of mixed environmental and social problems, such as global warming policy, there is a tug of war between social authoritarian forces that want top-down laws and regulations and behavior control, and a grass roots strategy that believes awareness and people making better consumption choices will be superior. A paper in the Journal of Consumer Research is evidence for the social authoritarians. It finds that responsible consumption shifts the burden for solving global problems from governments to consumers and ultimately benefits corporations more than society. read more

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