Polls Underestimate America's Concern For The Environment

Thursday, May 13, 2010 - 12:30 in Psychology & Sociology

Judging by recent polls, you would think that the environment is not much of a concern to Americans. And You would also be wrong, say researchers from Standford University. When pollsters ask Americans to name the most important problem facing the country, the environment is rarely mentioned. But these results change drastically if pollsters replace "country" with "world" in the question, the researchers say. "For years, the wording used in traditional surveys has systematically underestimated the priority that the public has placed on global warming and the environment," said Jon Krosnick, a professor of communication and of political science at Stanford. "To fully understand public concern about these issues, traditional surveys should be asking a different question." read more

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