How to overcome end-point bias in the media to make smarter decisions
Wednesday, December 7, 2016 - 17:01
in Psychology & Sociology
“End-point bias” is a well-known psychological tendency to interpret a recent short-term fluctuation as a reversal of a long-term trend. A study has concluded that end-point bias can be overcome by use of the LIVA – Leveraging-Involving-Visualizing-Analogizing – method, which has the potential to improve decisions made by the public and policy makers.