Computer scientists reveal history of third-party web tracking
Tuesday, August 16, 2016 - 07:32
in Mathematics & Economics
Researchers have presented the first-ever comprehensive analysis of third-party web tracking across three decades and a new tool, TrackingExcavator, which they developed to extract and analyze tracking behaviors on a given web page. They saw a four-fold increase in third-party tracking on top sites from 1996 to 2016, and mapped the growing complexity of trackers stretching back decades.